On Thursday night we attended a smart cocktailer in Rosedale
to celebrate the launch of Uno de 50, a Spanish brand of jewelry and watches
which originally created only 50 units of design, hence the name. There are
more than 100 Uno de 50 stores in 40 countries, with two newly-opened locations
in Toronto at Eaton Centre and Sherway Gardens.
The event was held at The Integral House lodged deep in the long
and winding twists and turns of Roxborough Drive. There are about three
Roxboroughs so our cabbie got lost. If it weren’t for the valet parking guys
lined up outside the venue, we would still be looking for it.
Integral House is huge --17,000 square feet -- and so severe
it looks like a library. It was designed by the obligatory starchitects and
features French limestone floors, floor-to-ceiling windows and a two
storey-atrium perfect for chi-chi parties but not so much for kids. It was owned
by math textbook magnate James Stewart and previously on the market for $28
million bucks, just reduced to $21 million.
No matter how I do the math, mere mortals like moi can never
afford it and since it only has four smallish bedrooms, it isn’t going to be made
into a co-op any time soon.
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Breakfast of champions: A bucket of yummy Perrier
Jouet champers, courtesy of Perrier’s Kelley Burns-Coady whom I will follow
anywhere, as befitting my status as shameless champagne slut. |
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A natty Rob Salem does face time with the
magnificent Mary Symons, luxury goods publicist extraordinaire. |
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Salem schmoozes with the stylin’ Nolan Bryant,
Globe & Mail’s society scribe. |
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Two blondes in black, whose breed just keeps multiplying
faster than Kardashians, rhapsodize over one of the jewelry displays. |
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Uno de 50’s photogenic brother team of David and
Asher Azuly were our genial hosts. |
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She’s with the band. Montreal-based band Kandle
and the Krooks provided background music. |
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The jewellery line is nothing we haven't seen before -- Pandora meets Thomas Sabo. That said, this necklace, which is called “Fangtastic,”
just called out to me. I intend to interview it further.
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